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Nike - Winning Isn’t For Everyone.

Nike
Winning Isn’t For Everyone
Social & Outdoor - Copy

Awards:
ADC 2025 - Merit
D&AD 2025 - Wood Pencil - Art Direction (Outdoor)

Brief: Assist the agency team + in-house team to have a finger on the pulse if the olympics and create lines for Nike athletes as they compete in events, keeping the tone of voice that you’ve already lost if you don’t want to win.

Outcome: A creative solution that both angered and inspired the world, dividing opinion, just like champions do. We were responsible for the line that ran on Nike Run’s socials, and in many US Cities like Indianapolis, and New York City written for Cole Hocker. As well as for Sha’Carri Richardson & Jakob Ingebrigtsen.

The work presented in this document contains creative materials developed for Nike, Inc., Beaverton, OR and remains the intellectual property of Nike, Inc. These layouts are shown for internal presentation and portfolio purposes only.
Redistribution, reproduction, or use outside of this context is strictly prohibited without prior written consent from Nike and the relevant parties.